Slick
Concept Brand Identity & Paid Social FunnelSlick, Brand Identity & Full Funnel Campaign
Concept Campaign, In-House Demo WorkSlick is a concept haircare brand built in house to demonstrate a complete brand identity paired with a full paid social funnel, awareness, consideration, and conversion creative plus a short form video reel, generated end to end without a physical product or a photoshoot.
Slick is a concept haircare brand built entirely in house to show what a complete paid social system looks like when the brand identity and the full funnel creative are planned together from day one. Calibre Associates designed the Slick identity, then generated a full funnel campaign, awareness, consideration, and conversion creative across three ad formats, plus a cut, ready to post video reel, all without a physical product, a studio, or a photoshoot.
Concept Haircare Brand, In House Demo
Beauty & Personal Care (Concept)
Produced by Calibre Associates
- Prove a complete brand identity can carry a full paid social funnel
- Build distinct creative for awareness, consideration, and conversion stages
- Produce a short form video reel alongside static campaign photography
- Show prospective clients what a launch ready paid social campaign looks like end to end
A real paid social campaign needs more than one striking hero shot. It needs a top of funnel hook that stops the scroll, middle of funnel creative that explains the product, and bottom of funnel creative that actually closes the sale, plus a video reel, all while keeping the product and brand voice identical across dozens of assets and multiple aspect ratios for every placement.
We built Slick around a full funnel from the start rather than a single campaign concept: a bold black and lime identity with a checkerboard motif designed to stop the scroll, then a defined creative brief for each funnel stage, hook driven awareness creative, product education for consideration, and offer driven creative for conversion, planned before a single image was generated.
Calibre Associates designed the Slick wordmark, checkerboard packaging system, and black and lime color palette, then built a full funnel campaign: a ten shot brand carousel covering hero, lifestyle, and ingredient photography, a top of funnel set built around hooks like "your hair isn't dull" and "mirror shine", a middle of funnel set explaining the rice water protein and slip oil formula, a bottom of funnel set built around bundle offers and reviews, and a vertical video reel cut for Stories and Reels placements, all generated to match the same product, palette, and voice throughout.
Campaign Gallery
A look at the campaign visuals and content produced for Slick, Brand Identity & Full Funnel Campaign.
Vertical Video Reel, Top of Funnel Cut
Design Highlights
- Black and lime checkerboard identity built to stop the scroll
- Rice water protein and slip oil formula story
- A distinct headline system per funnel stage: hooks, education, and offers
- Consistent bottle rendering held across twenty plus generated shots
Campaign Deliverables
Business Impact
As an in house concept, Slick is not a live product or a paying client. It exists to demonstrate a complete paid social system, brand identity, full funnel creative, and a video reel, generated end to end, ready to show prospective clients what a launch ready campaign actually requires.
- Demonstrates a complete brand identity paired with a full paid social funnel
- Shows distinct creative built for awareness, consideration, and conversion stages
- Proves consistent product rendering across twenty plus generated assets
- Includes a cut, ready to post vertical video reel
- Used as a live example when scoping full funnel campaign work
Campaign Assets Generated
Funnel Stages Covered
Built by Calibre Associates
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