KP Landscaping
Google Business Profile & Local Search CampaignKP Landscaping, SEO & Google Business Profile Growth
KP Landscaping's 1,600 plus page rebuild needed a Google Business Profile and local search campaign to match it, since a strong site and an underused profile leave real local visibility on the table.
KP Landscaping's site already carries a genuine local SEO architecture across Buffalo, Rochester and Batavia. Calibre Associates built the other half of local visibility on top of it, a full Google Business Profile optimization and an active, hand written posting calendar designed to look nothing like the auto generated GBP spam Google's own systems are trained to discount.
Landscaping, Hardscaping & Tree Care Contractor
Landscaping, Hardscaping & Outdoor Living
Buffalo, Rochester & Batavia, New York
- Bring Google Business Profile visibility up to the same standard as the rebuilt site
- Rebalance the service area list around towns the business actually serves
- Run a consistent posting calendar that reads as genuinely written, not templated
- Match content themes to what actually drives calls in each metro area
- Support the site's existing schema and sitemap work with clean canonical structure
A rebuilt site with real local SEO architecture only carries half the local visibility equation. KP Landscaping's Google Business Profile carried a service area list with duplicate and out of core towns, and no consistent posting activity, leaving the other half of local search underused.
We treated the Google Business Profile as a primary growth channel rather than an afterthought, rebalancing the service area list against the site's own verified local data and building a posting calendar with real content themes matched to seasonal demand in each metro.
A full profile optimization across 7 business categories, one primary and six secondary, more than 30 services listed each with its own written description, and a service area list rebalanced from a duplicated 20 town list down to 11 verified Rochester area towns and 9 verified Buffalo area towns pulled directly from the site's own local data set. On top of that sits a 10 week posting calendar, three posts a week on Tuesday, Thursday and Saturday, every post written in a human voice with no hyphens or em dashes and a working Call Now button, split across four themes matched to what drives calls in each metro: landscaping and hardscaping in Rochester and Buffalo, snow plowing in Buffalo, tree removal in both metros around fall storm season, and the 24/7 emergency tree line kept visible ahead of storm season.
Design Process
The path we took to bring KP Landscaping, SEO & Google Business Profile Growth to life.
Website Audit
A full technical and content audit to identify what's holding organic visibility back.
Technical SEO
Site speed, crawlability, indexing, and structured data fixed at the foundation.
Keyword Research
Mapping real local search intent to the pages that should be ranking for it.
Content Optimization
On-page content rewritten and structured around what customers actually search for.
Google Business Profile Optimization
Profile completeness, categories, posts, and photos optimized for local pack visibility.
Local SEO
Service-area pages, citations, and local signals built to strengthen map and local search rankings.
Performance Monitoring
Ongoing tracking and iteration based on real ranking and traffic data.
Services Delivered
Business Impact
The Google Business Profile campaign gives KP Landscaping's already rebuilt site a matching local presence, an accurate service area list, a complete category and service breakdown, and a genuinely human posting calendar instead of the templated activity Google's own systems are built to discount.
- Google Business Profile fully optimized across 7 categories and 30 plus individually described services
- Service area list rebuilt from a duplicated 20 town list into 11 verified Rochester and 9 verified Buffalo area towns
- 10 week posting calendar running 3 human written posts a week across 4 seasonally matched themes
- Every post built around a working Call Now button tied to the business's real number
- Local search architecture on the site itself, segmented sitemap, canonical integrity, and llms.txt, supporting the same campaign
Search Performance
Total Clicks
Total Impressions
Average CTR
Avg. Position
Clicks, Last 12 Months
Google Business Profile
Calls
Direction Requests
Website Visits
Discovery Searches
Customer Actions
“Our profile finally looks as active and real as the business actually is. The posting calendar alone has brought in calls we can trace straight back to it.”
KP Landscaping
Business Owner
Built by Calibre Associates
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