KP Landscaping
Google Business Profile & Local Search CampaignKP Landscaping, SEO & Google Business Profile Growth
We optimized the KP Landscaping Google Business Profile across 7 categories and 30 plus services and scheduled a 10 week, human written post calendar to match its 1,600 page site.
The KP Landscaping site already has a real local SEO architecture across Buffalo, Rochester and Batavia, with 1,632 URLs. Calibre Associates built the other half of local visibility on top of it: a full Google Business Profile optimization and an active, hand written posting calendar designed to look nothing like the auto generated posts Google trains its systems to discount.
Landscaping, Hardscaping & Tree Care Contractor
Landscaping, Hardscaping & Outdoor Living
Buffalo, Rochester & Batavia, New York
- Bring the Google Business Profile up to the standard of the rebuilt site
- Rebalance the service area list around towns the business actually serves
- Run a consistent posting calendar that reads as genuinely written
- Match content themes to what drives calls in each metro
- Support the site schema and sitemap work with clean canonical structure
A rebuilt site with a real local SEO architecture covers only half of local visibility. The KP Landscaping Google Business Profile carried a service area list with duplicate and out of area towns and no consistent posting activity, which left the second half of local search underused.
We treated the Google Business Profile as a primary channel, not an afterthought. We rebalanced the service area list against the site's own verified local data and built a posting calendar with themes matched to seasonal demand in each metro.
A full profile optimization across 7 business categories, one primary and six secondary, with more than 30 services each carrying its own written description. The service area list went from a duplicated 20 town list to 11 verified Rochester area towns and 9 verified Buffalo area towns, pulled directly from the site's own local data set. On top of that sits a 10 week posting calendar, three posts a week on Tuesday, Thursday and Saturday, each written in a human voice with a working Call Now button. The posts are split across four themes matched to what drives calls in each metro: landscaping and hardscaping in Rochester and Buffalo, snow plowing in Buffalo, tree removal in both metros around fall storm season, and the 24/7 emergency tree line kept visible ahead of storm season.
Our Process on This Project
The steps we took, in the order we took them.
Profile Audit
We reviewed categories, services, service area and posting history against what the business actually does.
Categories and Services
Seven categories, one primary and six secondary, and more than 30 services with written descriptions were set up.
Service Area Rebalance
A duplicated 20 town list became 11 verified Rochester area towns and 9 verified Buffalo area towns, matched to the site local data.
Post Themes
Four themes were matched to demand in each metro: landscaping and hardscaping, snow plowing, fall tree removal and the emergency tree line.
Ten Week Calendar
Three hand written posts a week, on Tuesday, Thursday and Saturday, each with a working Call Now button.
Site Support
The segmented sitemap, canonical tags and llms.txt on the site support the same local structure.
Search Console Setup
The sitemap index was submitted on 2 October 2026 and read successfully, with 1,632 URLs discovered.
Services Delivered
Technical Foundation
- Segmented sitemaps for core pages, services, locations, local services and posts, 1,632 URLs in total
- LocalBusiness, OfferCatalog, Service, FAQPage and BreadcrumbList structured data on the live site
- Breadcrumb structured data on 50 pages reported valid in Google Search Console
- Self referencing canonical tags and one H1 on every sampled page
- llms.txt published for AI answer engines
- Sitemap index submitted to Google Search Console on 2 October 2026
What We Delivered
The profile campaign gives the rebuilt site a matching local presence: an accurate service area, a complete category and service breakdown and a genuinely human posting calendar.
- Google Business Profile optimized across 7 categories and 30 plus individually described services
- Service area rebuilt from a duplicated 20 town list into 11 Rochester area and 9 Buffalo area towns
- 10 week calendar of 3 human written posts a week across 4 seasonal themes
- Every post built around a working Call Now button tied to the real business number
- Segmented sitemap, canonical integrity and llms.txt on the site supporting the same campaign
Business Categories
Services Described
Weeks of Posts Planned
URLs in Sitemap
Rankings, traffic and lead numbers are deliberately not shown on this page. A site needs at least six months of Search Console history before any trend means something, and we will publish measured results here once that evidence exists. Until then this page lists the work we did and the facts we verified.
Questions About the KP Landscaping Project
Built by Calibre Associates
Related Projects
Want a Local SEO Plan Built Around Your Business?
Book a free consultation and we will walk through how we would structure your pages, your Google Business Profile and your tracking.