Turning Marketing Into Measurable Business Growth.
I've always been drawn to strategic digital marketing, not just running ads and hoping for the best. Over more than five years I've built experience across performance marketing, WordPress development, SEO, Meta Ads, Google Ads, content marketing and ecommerce.
As Manager at Calibre Associates, I work closely with our team to make sure every campaign is tied to a real business outcome, not just impressions.
Two recent projects show how I work. I served as Performance Manager on the Arborix Tree Services and Branch Experts Rochester websites, two tree service sites built on a hub and spoke SEO architecture with more than 60 location pages each. My side of the work was the internal linking between the hub and every town page, the schema markup, page speed and conversion tracking.
That is the approach I bring to any local service company: structure the site so every location page earns its place in search, then measure what it produces.
From First Steps to Founding Team
Where I Add the Most Value
Performance Marketing
Running Meta and Google campaigns optimized for real conversions.
Search Engine Optimization
Improving organic visibility and rankings through structured SEO.
SEO for Tree Service Companies
Hub and spoke site structures, location pages, internal linking and schema for tree service websites.
Google & Meta Advertising
Managing paid campaigns across search, display and social.
WordPress Development
Building and optimizing WordPress sites for speed and conversion.
Content Marketing
Planning content that supports both SEO and paid performance.
Technologies & Platforms
Recent Work
Every Campaign Should Have a Purpose.
Beyond Marketing
A Little Beyond the Résumé
📈 Passionate about improving campaign performance
🎯 Focused on measurable marketing results
💻 Enjoys building and optimizing WordPress websites
🧠 Believes continuous learning drives better marketing
🚀 Helping businesses grow through strategy and execution