716 Lawn Care
Landscaping & Lawn Care716 Lawn Care
716 Lawn Care grew from a single mowing route started in 2010 into a full landscaping, hardscaping, and snow plowing company covering more than two dozen towns across Erie and Niagara counties, built on the simple promise of showing up when they say they will.
716 Lawn Care started in 2010 the way the company still describes it today, with a truck, a trailer, and a determination to do the job right the first time, and grew from a small mowing route into a full landscaping and hardscaping company covering lawn care, tree service, fencing, decks, patios, and snow plowing across Buffalo and more than two dozen surrounding towns. The objective of this project was a WordPress site that carries that grown from the ground up story honestly, since the company's actual differentiator is fifteen years of consistency rather than a flashy rebrand.
Residential & Commercial Outdoor Services
Landscaping & Lawn Care
Buffalo, New York, USA
- Establish a premium, modern brand presence
- Present services clearly across a growing catalog
- Build high-converting landing pages
- Implement local SEO architecture
- Set up blog infrastructure for ongoing content marketing
- Target specific service areas across Western New York
- Deliver a mobile-first experience
- Simplify the quote request process
With four distinct service groups, lawn care, landscaping, hardscaping, and tree and seasonal work, plus more than two dozen towns served, the site risked either burying the company's actual origin story under a generic service catalogue, or overselling a business that has never claimed 24/7 emergency response or industry awards. The goal was to represent the company honestly: a steady, values driven local operation that has quietly outgrown its first mowing route.
Calibre Associates approached this as a custom WordPress build that leads with the company's own founding story and its stated values, showing up when they say they will, treating every yard like it matters, charging a fair price for real work, rather than defaulting to generic premium branding language.
We designed and developed a WordPress site organized around 716 Lawn Care's four real service groups, Lawn Care, Landscaping, Hardscaping, and Tree and Seasonal, each with dedicated pages, alongside a Projects gallery and a blog covering practical local topics like hydroseeding versus sod and the best time to install sod in Buffalo. The site uses an EB Garamond and IBM Plex Sans pairing and the company's established green as the accent color, with the founding story, a truck, a trailer, and a determination to do the job right, given real space rather than compressed into a single About page line.
Website Features
Technical Foundation
- Local SEO architecture
- SEO-friendly URL structure
- Blog system for topical authority
- Strong internal linking structure
- Dedicated service area pages
- Google Maps integration
- Fast loading pages
- Mobile-first optimization
- Fully responsive layout across devices
- General performance optimization
Business Impact
- Fifteen year founding story, a truck, a trailer, and a determination to do the job right, given real space on the site
- Four real service groups, Lawn Care, Landscaping, Hardscaping, Tree and Seasonal, organized into dedicated pages
- Company's own stated values, fair pricing and reliability, used instead of generic premium branding claims
- Practical local blog content, hydroseeding versus sod, sod timing, published to support ongoing SEO
- Projects gallery added to show real completed work across the service area
- Positioned for expansion into additional towns without a rebuild
Built by Calibre Associates
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